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It is reported that in mid-March, two series of “short head†Europa light trucks with wheelbases of 3.31m and 3.6m respectively will land on the Beijing market. Kong Shanning, general manager of Nanjing Iveco Commercial Vehicle Sales Co., said in an interview with this reporter that Nanjing Iveco will build a 4S shop in Beijing this year. Within the first half of the month, Europa has been listed first in cities such as Shenzhen, Qingdao, Suzhou, Nanjing and Zhengzhou.
The original high-end light truck market, which is filled with smoke, seems to add more fuel. The reason why the European tyrant can stir up the attention of the industry is not its domineering name, but because of its prominent "forehead."
One hits amazing
"Short head" light truck dead "flat head"
Accustomed to the "flat head" everywhere in the domestic light truck market, the "short head" of the European tyrants seems to be a little abrupt at first glance.
It is this “short head†that has not yet been familiar with light-duty drivers. Two months ago, it completed an astonishing collision with a Chinese high-end light truck in the China Automotive Technology and Research Center in Tianjin.
February 2nd, 2pm. Collision test room. A short-duty light truck with a distinctive shape of a traditional flat-head light truck hits the target at a speed of 50 kilometers per hour. After the loud noise, the short-duration of the light truck collapsed and the pieces splattered. However, the front windshield of the cab was intact, the doors were not deformed, and the dummy in the cab remained intact.... Nanjing Iveco Vice Chairman Rana and General Manager Zhang Xin both eased to open the door of the cab of the European and European tyrants, and smiled to meet the warm applause expected.
According to Director Liu of the collision testing laboratory of the China Automotive Technology and Research Center, the trial is not only the first frontal crash test for light-duty trucks in China, but also in accordance with the use of passenger cars in China in the absence of domestic light truck collision laws and regulations. The implementation of the standard for passenger protection in the frontal collision of passenger vehicles is far higher than the safety requirements for trucks. This is a veritable "first collision of China's light trucks."
The short-head light truck Europa, which is still popular in Europe, chose this way to complete its first appearance in the Chinese market.
According to Rana, in the 100-year development history of European light trucks, popular long head designs in the early 20th century, popular flat head designs in the 1950s, and eventually developed into popular short head designs in the 1970s and are still in use today. As the short-head light trucks have more collision absorbing areas than the mainstream flat-head light trucks currently on the market, they can effectively protect the safety of drivers and passengers. Currently, in addition to Iveco, the other three brands known as the "Four Big Family" of European commercial vehicles, Mercedes Benz, Volvo and Scania all use short head shapes on light-duty trucks.
Statistics from the Ministry of Public Security on national road traffic safety in 2005 showed that in 2005, a total of 450,254 road traffic accidents occurred in the country, causing 98,738 deaths, and the national car accident mortality rate was 6.9, compared with 9.2 in 2004. The 10,000-car death rate showed a declining trend in 2005. However, in 2005, the number of direct deaths caused by light trucks’ own safety problems was as high as 7,000 or more, and the death toll of light truck accidents was as high as 9.6. Not only was the mortality rate higher than the national average, but far less than 2 people in Europe and America. The level of mortality. Some analysts believe that the reason why the incidence of light truck safety accidents is so high is that, apart from driver-driven technology and other human factors, a more important factor is that the safety performance of light truck products currently used in China is lagging behind. It is understood that most of the light trucks currently in use in China are still used in "flat" models that have been "excessive" in developed countries. In the event of a head-on collision with a truck, the crew members of the cab are injured and die. This is one of the important reasons for the high casualty rate of domestic light truck accidents.
Obviously, the "short head" of the high-profile debut of the European tyrants pointed to the "flat head" light truck.
Sword means "safe"
Ou Ba calling array Japanese light truck
For the first time entering the high-end light truck market in China, the “First Hit in Tianjin†was staged.
Analysts believe that at present, China's light-duty card market is facing an increase in consumption. Compared with the low-end market that has become saturated, the high-end market is gradually heating up. In particular, the booming urban logistics system in recent years has made the outlook for high-end light trucks more optimistic. Jiangling, Qingling, JAC and Futian have all launched high-end models.
Zhang Xin's opinion is that with the rise of the high-end light-card market, the requirements for light-duty trucks are far more than simply "dragging and running" and the price is so simple. High-quality, big brands are gradually becoming consumers' purchase of light-card products. The new standard, while the biggest competitiveness of the European tyrant is to establish a high-quality light truck image while redefining the concept of “safety light truck†for the Chinese light truck market.
Relevant data show that, in addition to the drawbacks of “flat headâ€, congenital “narrow body†and “low allocation†have also hidden potential accidents for most domestic light trucks. With the development of non-exposed transportation in recent years, especially in coastal developed economic areas represented by Guangdong, the use of zero-truck-type trucks is widely used, and the 1.8-meter box is placed on the chassis, making the vehicle height more than 2.7 meters. The drawbacks of the narrow-body body with high gravity centered on the main domestic market of Japanese descent light trucks have been revealed, and they are prone to rollover during high-speed transportation. However, based on cost control and many other factors, most of the domestic light truck products do not have ABS systems and airbags installed. Many of them are equipped with drum brakes. The light-card braking system does not adapt well to complex road conditions, and its active safety performance is lagging behind. It is also one of the reasons that led to the high casualty rate of domestic light truck accidents.
The domestic light truck market has been monopolized by flat-head light trucks. Whether it is a joint venture or the introduction or imitation of technology, the light trucks produced by many domestic manufacturers are just like a copy of a model: all use Japanese flat-headed designs and claim to use or introduce the "Isuzu" technology. , Or use "Isuzu" original engine and so on.
The European fighter's drum is precisely "accelerating the upgrading of China's light truck market."
"All this has prompted Nanjing Iveco to eventually regard safety as the primary design standard of the Europa." The basis of Zhang Xin is that "Safety First" is becoming a major trend in the international automotive industry and the logistics and transportation industry, which is also the focus of safety technology The reason for designing and publicly conducting the frontal crash test prior to listing is. "We advocate 'focusing on light truck safety and caring for truck drivers'. This not only conforms to the mainstream trend of building a harmonious society in China, but also conforms to the global sustainable development strategy of the partner Italy Iveco's 'create a safe transport world'."
According to Sun Jun, Vice Minister of R&D of Nanjing Iveco, Europa has introduced the 5A safety technology design such as “Short-head design, wide body, independent suspension, four-disc braking, and safe driving cabin†synchronized with Europe for the first time. The safety performance has been qualitatively improved. It can be regarded as the safest light truck type in China at present: the front axle of the sedan-type independent suspension system was introduced to improve the comfort, ride comfort and safety stability of the entire vehicle; and the wide body cab design The wheel width is 300mm wider than the same type of vehicle, and the center of gravity is low and lateral wind resistance is also available, thereby ensuring lateral stability. A four-wheel disc brake is used in a groundbreaking manner, and an electronic ABS system can be combined to make the braking system responsive. Brake stability and ride comfort are good. In particular, the European classic "short head" constitutes a frontal protection barrier for occupants. It effectively absorbs collision energy in the event of a frontal collision, avoids damage to the cab and causes personal injury, and reinforced triple steel composite crash The body also ensures the safety of the cab to some extent.
High-end light truck wind water
High-priced European tyrants can tyrants
In fact, based on the pressure of demand upgrades and profit margins, domestic mainstream light truck manufacturers have begun to force high-end markets.
Foton Olympic Bell took the lead early last year to intervene high-end, shortly thereafter, Dongfeng Star and Jianghuai Shuai Ling also went on sale, making the long-term domestic light truck high-end market Qingling, Jiangling monopoly pattern has been completely broken, "Warring States era" is beginning to take shape . Relevant data show that currently more than 95% of the high-end market share is occupied by Qingling, Jiangling, Jianghuai, Dongfeng and other brands, but basically still "flat" models "unify the world."
Currently, urban logistics is gradually developing toward high efficiency and high security. A new round of consumer upgrades has also put forward more requirements for high-end light trucks in terms of safety performance, etc. For light truck manufacturers, improving product safety performance is the decisive factor in the future. One of the important chips in the market. According to information sources, Futian, Southeast and other manufacturers will also launch new "short head" light trucks, and China's high-end light truck market will face a new round of "brisks."
However, the pace of the first "Eat Crab" in the European tyrants appeared to be cautious. According to the relevant person in charge of Nanjing Iveco, this year's short-term sales plan for the European tyrants is only about 2,000 vehicles.
In addition to the "short-term" market development needs a certain period of time, the European Union tyrants this year's conservative sales are not unrelated to its pricing strategy.
It is reported that Europa is mainly positioned in the high-speed logistics market in the central city, including the large-scale logistics needs of customers in the tobacco, railway, postal, communications, and power industries. Its products are subdivided into zero-carrying cargoes, bulk cargoes, and general trucks. Calibration tonnage from 0.99 to 2.49 tons, 19 basic types and 20 kinds of optional products, the price range from 130,000 - 22 million range; pre-marketed wheelbase 3.31m Europe III Europe Pa The price of 157,700 yuan, 3.6m wheelbase in the European III Europe Pa price 167,700 yuan, with the configuration of the same model of European III European op-Europe II Europa price of 28,000 yuan.
Once the price was announced, the Europa Series became the most expensive model in its various market segments. Under the influence of the consumer psychology of “beautiful and inexpensiveâ€, can the European tyrants also plough China's high-end light trucks?
Zhang Xin has insisted on the value for money in Europe.
His impetus comes from that in addition to the "security" card, the European tyrants have several "Cow" cards in hand. First, environmental protection is the driving force. The Sofim series engines carried by the European tyrants are in a leading position in the world. They are equipped with cutting-edge electronically controlled common-rail technology. It is not only powerful enough to achieve 118-125 hp, but also the only one in the domestic market that meets Euro 3 emission standards. The diesel light truck; the second is energy saving, the European tyrants of the European 2 model 100 km fuel consumption is only 9 liters, the European 3 models fuel consumption is only 8 liters; 3 is the efficiency, the European tyrants provide longer maintenance mileage, not only reduces user maintenance The cost, but also saves the stop loss caused by maintenance, will help greatly improve the efficiency of transportation; Fourth, service system innovation, Nanjing Iveco will establish a unified 4S shop service for the EU product line across the country The system, which is also the first company in China to provide services with the 4S standard at the stage of light truck listing.
Despite this, Zhang Xin admits that as a new arm of the light truck market, sales of this year's Europa are not the primary targets. "We are more concerned about user feedback on our products and hope to gradually establish a new understanding of Chinese security light trucks for users. â€
It is still a matter of time before the Europa can be tested in the high-end light trucks. It is the top priority for this “short new army†to promote the upgrade of the concept of consumption to the purchase. Pioneers are doomed to pay more than followers. Of course, there may be more revenue.