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◠According to the new contract, BAIC and Dai-ke will increase capital and restructure the original Beijing Jeep Co., Ltd., with a registered capital of 1.4368 billion euros, each with a 50% stake, and will produce Mercedes-Benz C-Class and E-Class sedans. ◠The new company has already incorporated Beijing Jeep, and Beijing Jeep will also be relocated from the Beijing area to the new plant in Beijing Economic and Technological Development Zone near the Beijing Benz sedan production area. In the future, it will be responsible for the business of Chrysler and Mitsubishi brands, even though Daimler-Chrysler is The first multinational car giant to enter China to establish a joint venture, but in recent years when foreign capital has poured into the Chinese auto market, it is seldom to hear Dai Ke's voice in the world’s most rapidly developing market. Its joint venture company Beijing Jeep has lost its scenery. However, at the end of 2004, Dai-ke finally gave full play to his huge new China plan. After all, he has been lying in China for ten years. Dai Ke knows exactly how important this market is in his future development strategy. Beijing Benz Co., Ltd. Beijing Jeep On December 6th, the groundbreaking ceremony for the new plant of Beijing Benz-Daimler Chrysler Automotive Co., Ltd. was held in the Beijing Economic and Technological Development Zone. The foundation of the new factory building covers an area of ​​62,777 square meters, including the body shop. Vehicle assembly area, component assembly area, etc. According to a new contract signed by BAIC and Dai-ke for a period of 30 years, the original Beijing Jeep will be recapitalized and restructured. The registered capital of the joint venture will be 1.4368 billion Euros, each of which will account for 50% of the shares and will produce Mercedes-Benz. Grade C and E cars. The annual output of vehicles is 20,000, including 8300 C-class cars and 11700 E-class cars. The production time is 2010. Eventually, the production and sales target of 80,000 to 100,000 vehicles will be achieved. In addition, the new company has already incorporated Beijing Jeep, and Beijing Jeep will also be relocated from the Beijing area to the new plant area in Beijing Economic and Technological Development Zone near the Beijing Benz sedan production site. It is also understood that the newly established Beijing Benz Corporation will continue to strengthen its cooperation with Chrysler Corporation. This cooperation will be arranged in Beijing Jeep. The latest Chrysler product will also be produced in Beijing Jeep New Factory. 10 years ago, in January 1984, BAIC and the United States Chrysler Corporation jointly invested to establish China's first auto vehicle manufacturing joint venture -- Beijing Jeep Automobile Co., Ltd., but according to the new agreement, Beijing Jeep will become a subsidiary of Beijing Benz. A branch of the company will be responsible for the business of Chrysler, Mitsubishi and other brands in China. Some analysts pointed out that this time Dai-ke integrated its Chinese car business under the name of Beijing Benz. The purpose is to use Mercedes-Benz's brand influence in China to further enhance Dai Ke's development in China. Although Beijing Jeep has been in China for 10 years, its performance has been tepid. This time Dai Ke hopes to use a brand new image to seek more market share. Although the domestic Mercedes-Benz has not yet launched, Mercedes-Benz has increased its efforts in sales networks, the introduction of imported cars, and brand promotion. It is understood that Mercedes-Benz has been expanding its sales and service network in China this year and is expected to reach about 50 by the end of this year. In addition, Mercedes-Benz has also begun to include two large-scale service activities, "Summer Maintenance" and "Reassuring Winter", into its regular annual schedule this year to ensure that Mercedes-Benz owners can provide more thoughtful services. In terms of product introduction, Mercedes-Benz introduced the 2004 SLK Cabriolet, the new-generation C-Class sedan, the CLKAmari version of the sports car, and the super-luxury Maybach to China to meet the increasingly diversified needs of the Chinese market. . In addition, considering that China will cancel the import license quota limit next year, Mercedes-Benz will step up its promotion of sports car products this year. Currently, Mercedes-Benz SLK, SL, CLK and other sports cars have all Enter the Chinese mainland market for sales. In addition, Mercedes-Benz has also increased its support for Chinese sports events this year, such as the DTM Touring Masters in July, the F1 Chinese Grand Prix in September, and the ATP China Open, Bibden Challenge. And so on, with the presence of Mercedes-Benz, and the promotion of these events has virtually increased the brand image and popularity of Mercedes-Benz in the eyes of the Chinese public. Dai-Creek fully integrates China's business. Beijing-Benz is only part of Dyke's implementation of the new Chinese plan. Other plans include the Fujian Mercedes-Benz project and Beiqi Futian commercial vehicle project. The Mercedes-Benz Fujian project is the introduction of the Dai-Ke auto manufacturing technology and the construction of welding, painting and assembly lines and supporting facilities in Fuzhou Qingkou Automobile City. The first phase of the project plans to produce 40,000 light vehicles per year, and the second phase will be expanded to an annual output of 60,000 vehicles. The project product will be a light passenger bus with 20 Mercedes-Benz brands. The project has a total investment of 188 million euros and a registered capital of 160 million euros. The project is expected to start production in 2006. With the implementation of the two major projects of passenger cars and light buses, Dai-ke and Beiqi Group's other project, Beiqi Foton Commercial Vehicle Co., Ltd. has also entered the final stage of cooperation. Previously, Foton Motor had issued an announcement that the parent company of its major shareholder, BAIC and Dai-ke, had signed the "Strategic Cooperation Framework Agreement." Dai-ke proposed to acquire part of the legal stocks of Foton Motor to realize Foton Motors and Dai-ke. Joint-stock company's full cooperation in the field of commercial vehicles. According to the plan, Dai-ke will acquire 21% of Foton Motor’s legal person shares, and will form a joint venture heavy truck company with a 50% stake in the company’s Auman Heavy Trucks. The first step in the joint venture between the two parties is to expand the current production capacity of 60,000 vehicles to 100,000 vehicles and add 45,000 Mercedes-Benz engines. Once these projects are implemented, the addition of the previous Yaxing Mercedes-Benz bus will make it possible for Dai Ke's various models to have production in China. In Dai-ke's case, there are "premeditated plans" for these plans. Earlier, when the feasibility study report of joint ventures between Dai Ke and BAIC, China Motors, and Fujian Automotive Industry Group in China was approved, Dai Ke, the director of the Mercedes Car Group, said that he obtained the Chinese national The approval of the Development and Reform Commission is a key step in the process of establishing joint ventures in China to produce cars and light passengers. “The approval of the project feasibility study is of great significance to our successful long-term growth strategy in China, and will significantly improve the competitive position of Mercedes-Benz,†said Dai Ke, the director of the Mercedes Car Group. Dr. Sy said. According to Dai Ke's plan, in the commercial vehicle sector, it plans to start production of 40,000 Mercedes-Benz and the new VIANO/VITO series at its new plant in Fuzhou, Fujian Province, starting in 2006. In the medium term, Dai-ke will invest 1.2 billion euros in car production, machinery facilities, and medium/heavy truck production in China. The Group and Chinese partners will employ about 15,000 employees. In order to ensure DaimlerChrysler's global quality standards are met, the Group will establish special training centers with its partners near factories in Beijing and Fujian Province, while continuing to cultivate local spare parts manufacturers. Prior to this, Dai Ke's board of directors had made important personnel arrangements: Dr. Gu Rubo, the group's director, took over responsibility for China affairs so that the Group could strengthen its participation in the future growth of the region in the field of cars and commercial vehicles. “Daimler-Chrysler is thus the only foreign manufacturer to produce cars and commercial vehicles in China at the same time,†said Dr. Gu Rubo. “The key to the Group's China strategy is to integrate all of our brand's local businesses and unify the image of the group.†The establishment of the China Executive Committee headed by Dr. Gu Rubo will increase the efficiency of business decisions in the region. The committee members include representatives from various business departments, sales organizations and financial and credit services departments in China. Refocusing Asia on China At the beginning of this year, Dai Ke took a series of actions such as suspending assistance to Mitsubishi Motors and selling stocks of Hyundai Motors. All signs showed that behind this incident, Dai Keke was hidden. A reexamination of its Asian layout. Abandoning Mitsubishi and Hyundai and focusing on the Chinese market has become a Dai-Kexin Asian strategy. On April 22 this year, Dai Ke suddenly announced that he had decided to stop providing assistance to Japan’s Mitsubishi Motors, which is currently running a reconstruction. Afterwards, Dai-Creed’s series of aid programs implemented by Mitsubishi were evenly ignored. This has led Dai Ke to face the possibility of having to adjust the "world strategy" with the goal of the European, North American, and Asian tripolar systems. After Dai-ke decided to stop providing assistance to Mitsubishi Motors, Dai-ke company director Manfred Gentz ​​said: "We will re-adjust Dai-ke's medium and long-term Asian strategy." Dai-k company in 2000 and Mitsubishi Auto companies have formed alliances to expand their business in Asia. Dai-ke, who purchased 37% of Mitsubishi's shares at the time, believes that he has seized an important opportunity and will certainly be rewarded in the future. However, eventually Mitsubishi became a financial burden for Dai Ke. It is estimated that Mitsubishi will lose at least 600 million U.S. dollars this year and bear a heavy debt burden. Mitsubishi requested Dai-ke to provide $2 billion in aid to complete a reorganization plan. Therefore, after sending more than 30 company executives to Japan to conduct on-site investigations, Dai-Ke Company decided to give up the priority of adding Mitsubishi shares, and Dai-ke will no longer provide new funds to Mitsubishi. In addition, on August 17 this year, Dai-ke suddenly announced to sell 10.44% of Hyundai Motor Co., Ltd. at a price of USD 912 million. Hyundai Motor Co. also announced the lifting of all cooperation projects with Dai-ke. Previously, for Dai-ke, cooperation with the modern has always been superficial. At the announcement of the establishment of a new joint venture between DaimlerChrysler and Beiqi, Hyundai proposed that Hyundai and Beijing Auto signed an exclusive joint venture agreement and also opposed the Daiike Keben project to enter Beijing. Some analysts believe that Hyundai uses the Beijing project as a key point and hopes that Dai Ke can give up his shareholding in Hyundai, because Dyke's Hyundai shares are close to its largest shareholder, Hyundai Group, which Hyundai Group is worried about. The machine controls the modernization of South Korea, and the Hyundai Group’s control of South Korea’s Hyundai is also ambitiously pursuing its goal of becoming a top five in the world’s automobiles. As a result, Dai Ke has divest its business in Japan and South Korea and has put all its main energy into the Chinese market. (Gong Guangjun)