On the morning of December 9, LeTV CEO Jia Yueting unveiled the mysterious "See plan" on Weibo. LeEco will redefine the successful model of LeTV's ecological vertical integration to redefine the car, and build the best Internet smart electric vehicle through complete independent research and development to establish a car internet ecosystem. After the publication of this information, major media and domestic and foreign car manufacturers have given great attention. But there are also many people who have doubts. For an Internet company that manufactures and produces smart TV, can it really make a good car? We know that there is a huge upfront investment in making a car. Where does the money come from? In addition, even if the domestic first-class self-owned brand car manufacturers still face multiple pressures, even if LeTV is really born, can it stand firm in the market environment where competition is so exciting? Still, is this just another Internet marketing drama? With these questions, the reporter interviewed Mr. He Yi, CEO of LeTV.
In the beginning of 2014, LeEco has begun to comprehensively plan smart electric vehicles and car networking projects, and will raise it into a strategic project for the company's development in the next five years. Le Yue.com CEO Jia Yueting is seriously ill, but in the past year, he frequently traveled to Los Angeles, Silicon Valley, and Stuttgart, Germany, for the LeTV supercar layout. This summer, LeTV and BAIC invested in Atieva, a high-tech pure electric vehicle company in the United States. Among them, BAIC is the largest shareholder, and LeTV is the second largest shareholder.
He Yi modestly said that "we communicate with BAIC and maintain a learning attitude, communication is very smooth. Does not rule out communication and communication with other companies. While building their own car Internet ecosystem, it will maintain good relations with other manufacturers. communicate with."
Innovative ways to integrate resources For Internet companies, creating a super car is not something that can be achieved with dreams. Where do the tens of billions of R&D funds come from? Where can the R&D team find it? On this issue, He Yi said that “the funds will also operate in an innovative way and have enough confidence to solve the funding problem.”
The general car R&D cycle is at least 3-5 years, but for the ever-changing Internet companies and the increasingly competitive auto industry, this time is enough to change a lot. When LeTV Supercar can interview, it has become one of the most concerned issues. Regarding the time to market for the LeTV supercar, He Yi did not respond positively, but he could clearly feel confident in his speech. “Building a super car is an innovative initiative, especially the pure electric vehicle of the Internet, which is a brand new field all over the world. We are also fully prepared and confident in this field, in accordance with the rules of automobile manufacturing, in the right Time to launch."
After the talents of various industries helped LeTV, Jiang Dongge, assistant to the president of LeTV, said: At present, we have set up an automobile R&D team in the United States. This team includes traditional automotive design R&D and manufacturing professionals, which are basically experts in the industry, such as Tesla, Mercedes-Benz. Experts from BMW, GM, and Ford; also include relevant Internet and intelligent professionals. Because of the need for such talents, we have placed the R&D team in Silicon Valley.
We have cooperation with talented companies such as google, talent and technology. The R&D team is a very important asset for us. The team strength is already very strong. The research and development results are all independent intellectual property rights. In the electric field, we want to master independent intellectual property and technology.
The LeEco R&D team brings together many of the elites in the traditional manufacturing, electric vehicle manufacturing, Internet industry and smart hardware industries. This will effectively promote the R&D process of the LeTV supercar at the technical level.
Car networking will escort super cars LeTV not only has to build super cars, but also to build a complete ecosystem, of which car networking is an important part of it. The car networking will first provide intelligent hardware and software support for the supercar. In addition, participate in the competition in the intelligence of the whole industry, and gain market share with first-class products. LeTV has a lot of confidence in building a car. The most important thing is the determination, feelings and dreams of Jia Zonghe and LeTV. In addition, LeTV has the genes and experience to transform traditional industries in the Internet age. Vertical integration will definitely defeat the professional division of labor. The third level is the investment and layout of the car, especially in the R&D team. More than just an electric car, it is an automotive Internet ecosystem that targets the global market.
Copying the Internet ecosystem Jia Yueting also revealed that LeTV's goal is not only to create an Internet smart electric car, but to copy the successful model of Super TV and create a globally vertically integrated automotive Internet ecosystem. LeTV has thus become The world's first Internet company to announce the creation of a car.
Finally, He Yi also told everyone a real story. "At the end of last year, it was aimed at whether to build a car. LeTV executives made a vote, and most executives resolutely opposed it. At this time, Jia Zong said: Even if LeTV makes a car, it will bring more people a dream. I will also turn my back on it. This shows the determination of LeTV to build a car."