The domestic automobile anti-monopoly wind has become more and more fierce. Recently, some media reported that the National Development and Reform Commission sources said that more than 1,000 Chinese and foreign car companies are accepting anti-monopoly investigations. These car companies include vehicle manufacturers, component suppliers and distributors. In this regard, industry analysts believe that such a large area of ​​anti-monopoly, means that the domestic auto market will undergo a major adjustment, the entire vehicle and parts will be forced to sell at a reduced price, consumers or become the biggest beneficiaries. However, some analysts said that from the auto industry's first anti-monopoly ticket, it can only be regarded as tickling, it is difficult to encourage car companies to significantly reduce the price of their vehicles and parts.
The number of car buyers has increased. From July to now, BMW, FAW-Volkswagen Audi, Mercedes-Benz, Jaguar Land Rover, Chrysler, Toyota and Honda have announced the adjustment of car and parts prices. The latest automaker, General Motors, which is involved in the anti-monopoly storm, said on Tuesday that its joint venture in China will fully cooperate with the NDRC's investigation. Dongfeng Nissan also said that it will actively discuss and formulate improvement plans in related fields in conjunction with laws and regulations such as the Anti-Monopoly Law, and provide better products and services with partners and distributors.
In this regard, car marketing expert Zhang Yongqiang analysis, large-scale anti-monopoly will force the relevant car manufacturers to significantly reduce the price of the models and spare parts sold.
Yangcheng Evening News reporter visited Guangzhou's major auto markets and learned that at the beginning of this month, the models on the market for price reduction were basically high-profile models of luxury brands, such as the Range Rover Sport 5.0V8 official price cut of 162,000 yuan, Land Rover Range Rover. The two extended models have been reduced by 240,000 yuan and 300,000 yuan respectively. The Jaguar F-TYPE's three convertibles are lowered by 200,000 yuan, 200,000 yuan and 50,000 yuan respectively; Chrysler's flagship product Jeep Grand Cherokee SRT8 is lowered by 65,000 yuan. The price of Yuan and Grand Cherokee 5.7L flagship version is lowered by RMB 45,000.
Recently, however, affected by the anti-monopoly investigation, the war of price wars has ignited to Guangzhou joint venture brand cars. In the Guangzhou Automobile Toyota Auto Store, the best-selling model Camry erected a billboard with the words “straight down 40,000 yuan”; in Beijing Hyundai One-store, many “exhibition cars” were displayed on the exhibition halls. The brand, the eighth generation Sonata has a maximum straight down of 38,000 yuan, and an additional subsidy of 5,000 yuan for the car buyers. Many of the exhibition cars of the Dongfeng Peugeot-Special Store also played the "special car" brand, ranging from less than 20,000 yuan to more than 40,000 yuan.
Car anti-monopoly issued the first ticket It is worth mentioning that with the deepening of the anti-monopoly investigation, there are media reports that the first anti-monopoly ticket will be given to FAW-Volkswagen Audi, and the amount of the ticket will be as high as 18 Billion. However, on the afternoon of the 13th, the Hubei Provincial Price Bureau issued the first batch of tickets to the four BMW dealership 4S stores in the Wuhan market. The four companies formed a price monopoly agreement due to the negotiation and unified charging of PDI testing fees, and were fined a total of 1.62 million yuan.
The result of this punishment is obviously much lighter than the “high-priced ticket” that was previously envisioned by the outside world. Therefore, Ding Jie, an automotive marketing expert, believes that it is more likely that individual “perfect behaviors” will receive the highest ticket. The role of killing chickens and monkeys. However, since most of the auto companies surveyed currently have the qualifications to build and operate joint ventures in China, considering the existence of multiple stakeholders, the NDRC and the Anti-Monopoly Bureau will have multiple pen and ink when issuing the fines. .
"It is estimated that most of the final tickets issued are symbolic. From the current first ticket issued by the auto industry, hundreds of thousands or even millions of fines are just for the enterprise." The analysis said: "So, everyone wants to see that the overall price of the domestic auto market has been greatly reduced due to anti-monopoly."