In the government reports of the two associations this year, Premier Li Keqiang proposed to promote the promotion of environmental protection and energy-saving products in response to frequent fogging and air pollution problems. The request for this precisely leads the current implementation of green products. Michelin companies that are committed to the development of green tires are also growing in environmental protection. Developing Green Tires to Focus on Life Cycle Life When it comes to green tires, we can easily think of "green tires" instead of regular blacks. In fact, green tires are not just simple changes in color. “The concept of green tires mainly involves functions such as environmental protection and fuel economy. In the past few decades, the main direction of R&D has been the tire's low rolling resistance and fuel economy.†Director, Commercial Vehicle Marketing, Michelin (China) Investment Co., Ltd. Li Ling said. In fact, Michelin has been developing green tires for a long time. As early as 1992, it invented the world's first green tire and quickly introduced it into China. “The passenger transport industry was the first to use green tires. In a short period of several years, 80% of customers in long-distance high-end passenger transport today are using Michelin green fuel-efficient tires. After the bus, we have extended the environmental protection and fuel economy. The freight industry.†Mr. Li proposed that Michelin tire-oil-saving products are also constantly updated and upgraded. Every upgrade will strive to achieve a breakthrough in reducing rolling resistance, and will continue to save fuel. In the concept of environmental protection, Michelin not only value the product itself, but also strive to promote the concept of environmental protection to the entire tire life cycle. “Our R&D of green products is based on its entire life cycle. Through the upgrade of the product itself, the improvement of fuel-saving performance, and the application of groove-renovation technology, the user is allowed to obtain the maximum service life of the tire. Although the user’s initial investment is slightly Some of them are high, but considering the mileage and fuel consumption of the entire life cycle, whether it is from the perspective of economic efficiency or environmental protection pressure, it is the best choice. The more mature the logistics companies or individuals, the more emphasis is placed on tires. Life cycle cost, said Mr. Li. At the same time, Li Zong also mentioned that professional tire service has a very big impact on the life of the tires. Correct tire repairs, on-time transpositions, and refurbishments are skillful, but knowledge users in this area are not very familiar with Michelin. We are also actively promoting the promotion of relevant knowledge, and we also urge our peers to jointly promote green initiatives. Tubeless Penetration Rate Improves Slow Development of Wide-body Tire With the changes in the user's use of the environment, the direction of R&D of Michelin tires is constantly being updated. Especially with the standardized development of the logistics industry, the phenomenon of overloading is becoming less and less, and the logistics costs are getting higher and higher. This requires the practitioner to do some thinking on the best efficiency and optimal cost. This change extends to the tires and also has a lot of impact. According to Mr. Li, “The use of tires currently involves two aspects. One is the improvement in the harsh environment of use, and the other is the increase in the efficiency requirements of the tires. In this case, the development of the tubeless market is more prospect." At the same time, Li Zong also mentioned that in the standardized logistics environment, for the standard load users, a single-body wide-body tire will be a better choice. Unlike twins, single body wide body tires have better adhesion and operability, and the most important is weight loss. For transport users, carrying out standard transportation with lighter vehicle weight will greatly increase their operational capacity. However, due to the influence of factors such as the design of domestic truck chassis, overloaded realistic environment, bearing capacity of axles, and promotion consciousness of production enterprises, wide-body tires are limited and slow to develop. In success, we have also conducted exchanges and cooperation with Mercedes-Benz and promoted products together. After nearly a decade, the sales volume has exceeded one million,†said Li. Although it is a future development trend, it will take some time to promote in China. “The realization of single-body wide tires requires multiple collaborations, especially cooperation with vehicle manufacturers is very important. At present, we are also cooperating and testing with some manufacturers, and they are still very satisfied with the response. In addition, Chinese users accept new things. The ability is also very fast. I believe that in China, we can achieve a million sales volume in five years.†Mr. Li is confident that the single-body wide-body tire will develop in the future Chinese market. Of course, because of the different use environments, Michelin will also consider some detailed design considerations in light of local conditions. Service meticulization and practical electronic gadgets coming soon Not only the technology, Michelin's development at the same time as the service requirements are also very strict. “We hope to make tire testing and tire maintenance easier through high-tech means. Tracking of tire usage data becomes more sensible and transparent. This makes it easier for customers to track the condition of tires and raise tires. The use of effective logistics companies requires the delivery of people or goods safely and on time, and Michelin hopes to give them the most peace of mind and support in our very professional field.†For services, Michelin has a deeper understanding. Similar to the management of the entire vehicle, Michelin tires are also trying out special customized services for large-scale logistics fleets. “We have carried out customized services for large fleets in markets in other countries. Such services include the management of fuel consumption, the management of the fleet, and so on, and have broken through the limitations of tires.†Li explained that the management of the fleet is very important. To a large extent, it comes from the management of operating costs, especially fuel consumption, which is the most obvious influencing factor. In the future, Michelin will assist the team in fuel consumption target management and achieve cost savings. In addition to the mature logistics fleet, Michelin also faces more retail customers, which Michellin also provides optimization services. “Different retailers and teams, it is not very convenient to receive systematic training. We have specially designed some gadgets to help users learn and understand at any time,†said Mr. Li. Both the retailer and the large-scale team will provide services. Will treat everyone equally. It is understood that Michelin's practical gadgets designed for users will be released in the second half of 2014, making them easy to use. It can be said that whether it is environmental protection, technology or service, Michelin has already gone ahead of the industry, occupying the top position of the industry with strong competitiveness. Looking forward to the future, Michelin will have a greater breakthrough in technology, and bring more good products that meet Chinese conditions for Chinese users. 
Michelle (China) Investment Co., Ltd. Commercial Vehicle Marketing Director Li Ling 