There are indications that multinational car companies in China will invest more of their efforts in the research and development of their own brands, and see it as a new growth point in the Chinese market.

This year at the Beijing Auto Show, Dongfeng Nissan Kai Chen released an entry-level model R30 that was priced at around RMB 5 million, and rushed into the market cake in its own brand. VW Group will also launch the Group's 13th brand for the Chinese market, which is a low-cost passenger car brand, and its joint ventures Shanghai Volkswagen and FAW-Volkswagen will also launch their own brand models.

Relevant statistics show that in addition to Dongfeng Nissan Kai Chen, SAIC-GM-Wuling Baojun, Dongfeng Honda Siming and Guangzhou Automobile Honda Concept, the joint venture own brands have been released, Dongfeng PSA, Dongfeng Yueda Kia, Beijing Hyundai, FAW Toyota, Guangzhou Toyota, Chang'an Suzuki and other joint venture companies will soon launch their own brand models in the market. According to recent disclosures by a number of multinational car companies, new brand production is accelerating, and a significant portion of these are from Chinese joint ventures.

Experts in the industry believe that in addition to dropping the model price to grab more market share, the joint-venture independent brand is expected to become an important support point for China's new energy market. In the joint-venture brand planning of FAW Toyota and GAC Toyota, the first models are pure electric vehicles, of which FAW Toyota’s first Landsling electric vehicle will be listed during the year. BMW Brilliance’s own brand Zno will also take the direction of new energy in advance, and electric vehicles will be its main force. Also in the direction of electric vehicles are FAW-Volkswagen Carrier and Beijing Modern First Hope. A related person in charge of Dongfeng Nissan said that currently Nissan will fully graft the technology of the wind to the morning breeze under Qichen and force the domestic new energy automobile market. According to reports, Qi Chen Morrison electric vehicles will be available for sale in September this year.

It is worth noting that, in addition to competing for market share, China’s multinational car companies set up joint ventures for their own brands in China, as well as the need for in-depth localization, which will take root in China. In interviews with reporters, a number of joint venture company executives revealed that their own brands launched by the company will become an important measure for taking root in the Chinese market in the future.

People in the industry believe that with the deepening of localization, joint-venture independent brands will also be expected to enable local companies to participate in the formulation of product R&D and production standards. Through the mastery of R&D technology and intellectual property rights, they will truly develop into R&D, procurement, and other industrial chains. Front-end penetration, which in turn allows Chinese car companies to gradually grasp the entire automotive industry chain. In general, regardless of the planning of major auto giants in China or the long-term development of local Chinese companies, the joint venture will become a trend, and its performance is worth looking forward to.