The FAW Xichai , which has been high on the flag of the “ national brand ”, is not as simple as understanding the national brand. FAW Xiechai believes that national brands should be the practitioners and explorers who are actually rejuvenating and rejuvenating the country, and the second should be the actor and dream-seeker who are committed to maintaining the continuous development of the industry and society.

The former is the root and foundation of enterprise development, and the latter is the key and driving force for the continued growth and development of the company and the establishment of a brand reputation: The company can shoulder the responsibility, can enhance corporate image in an all-round way, and enable the public to produce rich products and brands. Beautiful association. This is especially important for shaping high-end brands. In this regard, FAW Jiefang Company Wuxi Diesel Engine Factory (hereinafter referred to as "FAW Xichai") is clearly at the forefront of domestic counterparts.

Hard work

As a large-scale engine manufacturing company, FAW Xichai is responsible for manufacturing high-quality engine products and providing perfect supporting services. FAW Xichai insists on manufacturing high-end quality engine products for its customers. Qian Hengrong once said: “Building high-end power is our unrelenting pursuit.” On December 16, FAW XiChai Conway launched a new power conference in Jinan, and the newly upgraded 4DX and 4DW products were unveiled in a high profile. The release of the new Conway brand is a concrete manifestation of FAW Xichai’s efforts to do its part.

As a result, FAW Xichai has a clearer branding plan and a more definite market strategy: In the heavy-duty vehicle platform, the main push Aowei brand, which covers the three major product series of L, M, N; in the mid-size car platform, a new build Hengwei brand, which covers F, K two major product lines; in the light vehicle platform, reinstall to build Conway brand, which covers W, X two major product lines. FAW Xichai will provide customers with a full range of high-end power products with its three major brands, Aowei, Hengwei and Conway, F, K, L, M, N, W and X. Wuxi's "China Power Expert" brand positioning of corporate films.

FAW Xichai insists on meticulous and thoughtful supporting services for its customers. The first is to be honest and trustworthy in after-sales service. On the one hand, FAW Xichai scrupulously abides by its service commitments and provides considerate services in accordance with quality and quantity. On the other hand, FAW Xichai service organizations always adhere to the principle of good faith management during the service process, and do not manufacture, sell or use counterfeit or inferior parts. , To guide the user must use the original engine oil, the original filter and original parts to ensure the correct use of vehicles, and maintain the brand image of Xichai.

On the basis of guaranteeing the fulfillment of all the service commitments, FAW Xichai has been performing hard and soft repairs and continuously improving its own service level. It is reported that in the near future, FAW Xichai will launch a heavy-duty service with "a core service, all the way along." Slogan's independent service brand means that Xichai's after-sales service is about to usher in the road of brand operation, and its service level will inevitably usher in a qualitative leap.

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Responsibility is paramount

The person in charge of FAW Xichai’s management department once said that engine companies should take up their responsibilities.

First of all, FAW Xichai is responsible for every employee in the company. FAW Xichai responded positively to the “Opinions of the National Federation of Trade Unions on Deepening Advancement of Jointly-Assessed Actions”, and the undertakings of the corporate executives, trade unions, and employees signing the “Common Agreed Action” were responsible for the overall responsibility of the employees of Xichei. “We will adhere to the principle of being staff-centered and wholeheartedly relying on employees to run our business; consciously fulfilling our social responsibilities, ensuring employees’ positions, remuneration on time and in full, remuneration and guaranteeing employees’ welfare benefits, and doing a better job for the people and the people, and maintaining the stability of the enterprise. Social stability..." This is the solemn promise made by the factory manager Qian Hengrong on behalf of the business administration.

Second, FAW Xichai has the courage to assume responsibility for the environment and ecology. FAW Xichai not only spares no effort in energy saving and low consumption, but also uses low-carbon and environmental protection. It also controls pollution emissions to the lowest level during its production and operation. Its Tongnan production base is located in downtown Wuxi, but it can pass environmental protection requirements. Nearly harsh environmental assessments in Wuxi City have completely reversed the world’s traditional perception of the ambiguous engine industry and have written a new chapter in the harmonious development of the business and the environment.

The newly built Huishan heavy-duty machine production base is deeply imprinted with environmental protection marks on the design concept. All the energy of the central air-conditioning plant is provided by the ground source heat pump. This is the first case in Wuxi industrial enterprises. The operating efficiency of the system is much higher than that of a traditional air-conditioning system. It saves more than 70% of the energy of the oil-fired boiler when heating, and 35%-40% of the normal air-conditioning when cooling. Truly a true "green factory."

Finally, FAW Xichai has the courage to undertake social responsibilities. For many years, the internal groups of FAW Xichai Enterprises have constantly organized employees to participate in public welfare activities. According to reports, the FAW Xichai Youth League Committee and the Xichai Youth Volunteers Association have organized and organized “Love Love with Heartfelt Heartfelt Clothes” youth donation activity for donation of loved ones and mobilized employees of FAW Xichai to wear clothes and shoes that cannot be worn. Unused quilts, stationery, and other items were donated to people who lacked clothing because of poverty. Not only the large number of people participating in the activities, but also the good clothes donated, it fully reflects the responsibilities and feelings of the people of FAW Xichai for their enthusiasm for charity and caring for society, as well as their sense of social responsibility.

In the past 69 years, FAW Xichai has been adhering to such a belief of doing its part and bravely taking responsibility. It has been following the road of step by step, continuously practicing its corporate vision of “national brand high-end motive force” and successfully shaping a responsible position. The unique market image of the large-scale engine manufacturers is advancing toward the dream of the national brand.

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