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Delfast is taking a bold new direction by focusing on the development of its flagship electric bike, the **TOP**, while phasing out previous models. This strategic move marks a fresh chapter for the brand, as it shifts its attention to creating the best possible version of the TOP, which currently accounts for 81% of their sales.
Starting November 1st, all B2C models—including the legendary Prime (a Guinness World Record holder), Offroad (E-Bike of the Year 2019), TOP 2.0 (2019 Bestseller), and Cross Dirt (known as "Sur Ron’s killer")—will no longer be available for purchase. To make way for this transition, Delfast has launched a special sale from October 1st to October 31st, offering customers a final opportunity to buy these iconic models.
For co-founders Daniel Tonkopiy and Serhii Denysenko, this decision stems from a reevaluation of their business strategy during the pandemic. Despite strong sales across all models, they believe that concentrating resources on the TOP will allow them to push the boundaries of innovation and quality. As Daniel explains:
> “There’s a solid business case behind our choice. The TOP makes up the majority of our sales, so we’re focusing all our efforts on making the best version of it possible.â€
The goal is to elevate the TOP to an unmatched level in terms of power, speed, design, and comfort. Delfast aims to deliver a smart, high-performance electric bike that truly meets the needs of its customers. While the focus is now on the TOP for B2C clients, the company will continue producing and selling the B2B model, Trike, as well as the TopCop, a specialized version designed for law enforcement.
This shift does not impact customer commitments. Orders placed before or during the sale will be fulfilled as scheduled, and warranty and support services will remain unchanged. Delfast continues to offer a lifetime warranty on 2020 models, ensuring continued trust and satisfaction among its users.
As the company moves forward, it remains dedicated to innovation, quality, and customer experience—proving that sometimes, stepping back from the past can lead to a brighter future.