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The French, who has been slow to move in China, has made a "lightning action" this time: Last night, PSA reported that China will take over Duson from January 1, 2008. Served as president of Peugeot Citroen Group China Affairs.
This is less than half a year since Dusson’s arrival in June this year. Even if he is to be appointed in February, it will not be one year. In fact, Duson went to China and still wanted to do a great job. He not only proposed to increase the production capacity of Shenlong from the current 200,000 to 600,000, and formulated a series of new car introduction plans to put PSA Group in the Chinese market. The market share will increase to 6%-8%, and the idea of ​​finding a second partner in China will be clarified: On June 29 this year, Citroen and Hafei signed a memorandum of understanding on the feasibility of forming a joint venture company. Established a joint venture company with 50% shareholding, production and sales of commercial vehicles (below 10 seats), and made clear the goal of selling 1 million cars in China by 2015. At the same time, as a consolation to Dongfeng, it announced the launch of Dongfeng. The auto group will build a new plant and other series of plans.
Obviously, Dongfeng’s preference and full investment in the “minor son†Dongfeng Nissan made it possible for China to reach sales of Shenlong in more than 10 years in China in 4 years. This made the “original†PSA extremely uncomfortable and also wanted to follow the example of Volkswagen and FAW. A north-south balance.
But the French did not have the savvy skills of the Japanese and the rigid and punctuality of the Germans. In less than half a year, when the cooperation between PSA and Hafei was only on the memorandum, Dongfeng had already had a substantial action: it would cost 2 billion yuan. Yuan Holdings Hafei.
Obviously, PSA's wishful thinking has failed and they are now faced with such a dilemma: If you continue to cooperate with Hafei, then obviously it is still impossible to flee from the palm of Dongfeng; instead of working with Hafei, then the previous years of hard work are If you are looking for a scapegoat, Duson is a ready-made person.
Because Duson's original responsibility was: responsible for all the affairs of Peugeot Citroen Group in China, and is responsible for ensuring the Group's development in this strategic market in China. The half-cooked duck, Hafei, was still eaten by the Dongfeng Hukou, and the automobile group that PSA can control, such as Hafei's modest size, relatively clean life experience, and technical bottlenecks in its development, was originally a scarce resource. How can this prevent PSA executives from rushing into the crown? It is said that Duson's position after returning home is far lower than the current one. This may be a punishment.
The killing of Cheng Fengjin by the East Wind, from the perspective of nationalism, also gave the Chinese auto industry a long face. Of course, this is also a symbol of Dongfeng’s own strength enhancement.
Duson’s sudden trip to China will give an alarm to every auto professional manager who comes to China. Their vision must keep pace with the times.