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Lv Chao, president of Tianjin Tianhai Synchronizer Co., Ltd., is a young entrepreneur with considerable achievements. Not only did he have amazing actions, but there was no shortage of astonishing arguments. After Tianhong became China's first brand of synchronizer, he also raised the brand name of the plastic world to the strategic height of the company's future development. In his opinion, China Auto Parts' own brand should and must create a number of world famous brands, and Tianhai should bear the brunt of it.
Good External Environment Helps China Auto Parts Independent Brands to Achieve World Famous Brands
Lu Chao believes that the Chinese auto parts brand is more conditional than the Chinese auto brand, because the former has not been completely blocked and suppressed by foreign brands in the high-end areas like the latter. The time and space for local breakthroughs have been achieved in high-end areas or on high-end products. At the time of its inception, Tianhai had not been viciously beaten by foreign brand-name synchronizers before it had the opportunity to make Tianhong the first brand of China synchronizer.
The huge domestic market demand is the second favorable condition for Chinese auto parts brands to win the world famous brand. Lu Chao believes that after nearly a decade of "explosive" growth, the Chinese auto industry is still in a period of rapid growth, and the demand for accessories has only increased. This provides more warm-up time for Chinese auto parts brands to become world famous brands. "Tianhong" can become the first brand of China Synchronizer, and has a direct relationship with Tianhai's annual sales exceeding RMB 300 million and the domestic market share rapidly reaching 70%. The excellent performance of “Tianhong†in the domestic market is precisely the largest capital that markets the international market and aspires to the world famous brand.
Lu Chao believes that China is becoming the world's auto parts processing base. This is the third favorable condition for Chinese auto parts brands to win the world famous brand. In the past few years, due to the cost-effectiveness of some of China's self-owned auto parts brands, it has attracted the attention of many world-renowned car manufacturers. Once China becomes a veritable world auto parts processing base, those foreign car manufacturers that have the title of world famous brands will throw a large number of orders to China. This has laid a road for world-renowned brands for Chinese auto parts brands. . Tianhai’s “Tianhong†brand has been able to enjoy a reputation in the international market, thanks in large part to the continuous increase in exports of high-end synchronizers. The greater the export volume, the closer it will be to the world famous brand.
China Auto Parts' own brand has initially possessed the strength to win the world famous brand
To become a world famous brand, only a few good conditions are far from enough. Ultimately, they must rely on strength. Lu Chao believes that only strength is the biggest capital of world famous brands.
The first is the ability to have a high level of independent innovation. It is an indisputable fact that a large number of products with independent intellectual property rights that China auto parts have been introduced to the auto parts market at home and abroad are fully able to meet the matching needs of high-end users at home and abroad. Taking Tianhai as an example, the synchronizers used in the production of high-end cars, high-grade passenger cars, and high-grade heavy-duty vehicles with hundreds of varieties of varieties are all products that have reached the international advanced level. In particular, the self-developed double-cone synchronizer is based on three patents for inventions and advanced international advanced design, and it is popular in high-end markets at home and abroad. Not only that, but Tianhai has also achieved a number of breakthrough achievements in the field of non-metallic friction materials such as resin, carbon fiber, carbon particles, and successfully applied to S6-950, 6J807, J90, 1700T-120 and Other transmissions, breaking the foreign The company’s technology monopoly in this area.
The second is the ability to have lean manufacturing. Taking Tianhai as an example, in order to achieve lean manufacturing, the company has not only invested heavily in the introduction of multiple (sets) of the most advanced processing equipment and testing instruments in the world, but also designed, manufactured and tested with international standards and modern processes, and passed Employees have conducted rigorous skills training to achieve an optimized combination of human and machine, making quality engineering the norm for standardized production.
The third is to have the ability of large-scale production. After nearly a decade of survival, the fittest and differentiation, China Auto Parts’ own brand has gradually embarked on a large-scale operation in accordance with the specialization of labor division. A group of leaders in auto parts products and leading companies in various small industries have emerged and are fully equipped for domestic use. Outer high-end large users can provide supporting products in batches. As the top seed player in China's high-end market for synchronizer manufacturing, Tianhai has now exported to the international market in batches. This year's exports have exceeded US$10 million.
Achieve the world famous brand auto parts in China
It is undeniable that compared with foreign auto parts companies that have the world's most famous brands, there is still a certain gap between Chinese auto parts brands, whether they are product scales, reputation, or reputation. To win the title of the world famous brand, Lu Chao believes that China Auto Parts own brand must also make efforts in three aspects.
First of all, it is necessary to chase after technology innovation and beyond. If China Auto Parts Independent Brands want to become a truly world famous brand, they cannot satisfy the need to fill domestic gaps and reach the international advanced level. Instead, they should base themselves on cutting-edge technologies and high-end technologies to conduct transcendental innovation in order to lead the world in similar products. Tianhai is creating a world famous brand. On the one hand, it has vigorously introduced advanced talents, brought talents to the project, and established a long-term mechanism for joint research and development with related scientific research institutes; on the other hand, the company purchased 1-DEAS for three-dimensional design. And Zirui CAE design and development system, through the use of finite element analysis to ensure the advanced nature of new products, and reasonable. Recently, Tianhai has included life topics such as synchronizers in its research projects. It will take a long time for Tianhai to bring synchronizers with a life-like quality and leading international standards to domestic and foreign markets, serving high-end users at home and abroad.
Second, to further scale up, we must not only be a small giant in the domestic industry, but also be a big player in the world. After becoming stronger, Tianhai not only planned the vision of “One Hundred Years of Great Ocean, Ten Billion Projectsâ€, but also formulated the goals of the big companies in the near future, namely: one is to increase the product range of high-end synchronizer products through the extension of the product chain. Expanding sales of high-end synchronizers; secondly, based on high-end synchronizers, expanding the industrial chain, extending downstream to gearboxes, extending upstream to precision forging, and further expanding the company; and striving to achieve a sales revenue exceeding RMB 1 billion by 2010. To increase the popularity of Tianhong with large-scale sales.
Third, we must stick to the high-end market route and take the opportunity to increase brand value. The high-end market gestates the world famous brand, and the world famous brand is produced in the high-end market. In order to become a world famous brand, China Auto Parts' own brand must abandon its marketing philosophy of “keep the dishes in the basket†and quickly come out of the low-end market flooded with Daluo, fully advancing into high-end markets at home and abroad. Tianhai has always been dedicated to the high-end market, and is committed to the principle of "two nos", which is not high-end products, not high-end users. In specific operations, Tianhai does not associate with domestic users who only want to view low prices and ignore safety and reliability, and also refuses to invite large quantities of foreign investors who purchase low-cost and inexpensive synchronizers. The reason is very simple. Tianhai's brand strategy is to win the world famous brand.